Designing a new store around beautiful products

Designing a new store around beautiful products

Reef had some beautiful product photos set on white, so we wanted the site to reflect that style whilst also conveying a sense of the ocean (the inspiration for the jewellery) through the surrounding graphics. The result is a marine themed background with a simple clean site set on top.

Visit the site: reefjewellery.co.uk

Migrating existing data to new site

Migrating existing data to new site

Reef had been trading for some time with an older site built on OSCommerce, so we needed to ensure that all of their product and customer data would be migrated to the new Magento store. Having migrated between these two systems many time before everything went well, leaving Reef the simple task of polishing up the products in their new home. Exciting customers could log back in using the account settings created on the old site without difficulty leaving them to enjoy to enjoy the improved customer features.

Simplifying the checkout process

Simplifying the checkout process

Magento’s modern software improves the user experience significantly, combined with a fresh, easy to use design the process of finding and buying products is greatly improved. The 1-click checkout especially offers substantial advantages over traditional checkout processes, enabling the customer to quickly see and progress through the steps required to complete their order all from within one page on the site.