Not only has our online order to telephone order ratio increased but customers will often drop us an email thanking us for our excellent website

Tom Cullingford, Managing Director

"In my opinion one of Fluid7’s best attributes is its ability to understand your business in depth and produce a brief that fully delivers. Your website is your shop front, sadly we don’t invest in bricks and mortar anymore and the traditional sales rep is a dying breed. So when you’ve spent good money getting people to your website conversion rate is critical to any successful business!

The team at Fluid7 take great pride and delight in achieving their customers aspirations and bring a wealth of user insight and expertise to the table! We consider them long term partners, they are one of the big reasons that our company has been so successful in such a short period of time."

Raising the profile of alternative roofing

Raising the profile of alternative roofing

We were invited to help build the brand and website for Rubber4Roofs as they entered the roofing market selling rubber roofs rather than traditional felt. They required a bespoke eCommerce solution that would provide a range of supporting material to teach potential customers of the advantages of the new rubber alternative and how to install it.

The result is a range of articles and FAQ's that helped to establish the site in search engines as a suitable destination for people looking for help with their roofs.

Rubber4Roofs.co.uk

Helpful eCommerce

Helpful eCommerce

As well as a range of articles explaining the uses and advantages of their rubber roofs, product pages were equipped with comparisons, related products and a graphical-key to let visitors know what rubber roof systems the products could be used for.

The eLearning aspect of the site has worked well to raise the profile of the new rubber products and rubber4roofs as a credible supplier and so helped the adoption of rubber roofs amongst the trade and DIY alike, whilst also resulting in sales for the business. 

 

 

Giving away knowledge

Giving away knowledge

The recent launch of a new online training centre with how-to's and video guides is evidence of the success and growth Rubber4Roofs are seeing as a result of their investment in helping customers get to know their products and continue to choose Rubber4Roofs as the supplier of choice.

Creating the brand

Creating the brand

As well as the web design and development we were also commissioned with the task of creating an identity that would convey the waterproof nature of the rubber products to trade and DIY markets alike.